Estimates say more than 100 million people watched Super Bowl® XLVIII, during which automakers spent millions and huge amounts of money to grab the interest of car shoppers. People who didn’t dash to the bathroom between plays were rewarded with more than a dozen car ads over the course of the big game from manufacturers likeFord and Toyota, and Honda promoting warm and friendly vehicles, while brands like Cadillac,Jaguar and Maserati, and also Kia advertised their more luxurious offerings.
A particularly big surprise was Maserati, who has been positioned at the outset of the game making use of their Ghibli commercial titled “Now We Strike.” Named for an African desert wind, the rear-wheel-drive Ghibli is powered by a 345-hp, twin-turbo 3.-liter V-6 that will accelerate from to 60 mph within 5.5 seconds. The all-new Ghibli sedan is priced about $66,900 for your base model and about $75,000 for the high-end S model which is powered by a 440-horsepower/3.-liter twin-turbo V-6 capable boasting to 60 mph times during the 4.7 seconds.
jaguar-british-villainsIn their very first time on the field, Jaguar promoted its new F-Type with British villains and the tagline #GoodToBeBad. If you like more performance and also have $99,000 to enjoy, a 550-horsepower/5.-liter supercharged V-8 engine promising acceleration from to 60 mph within just 4. seconds and a top speed of 186 mph, available in both coupe and convertible from about $65,000, the new F-Type is powered by a 340-horsepower/3.-liter V-6 or.
Cadillac used the big game to promote its new ATS luxury sport sedan, pitting brother against brother inside an ad claiming “Revenge can be a dish best served with 272 horses.” See who will get the last laugh by driving a Cadillac that has a 3.6-liter V-6 engine with more horsepower than a BMW and a price starting at $33,065 in this particular big game auto ad.
Audi_Doberhuahua-super_bowl_2014The luxurious Audi A3 ran a place that advised car shoppers not to compromise — using a goofy “Doberhuahua” as evidence that you can have a car that is both powerful and small. Audi’s compact sport sedan starts at just $29,300 and is powered by a 220-horsepower 2.-liter turbocharged four-cylinder engine. Watch the Doberhuahua commercial here at YouTube.
Kia gave Matrix fans a nod by hiring Laurence Fishburne to promote its brand-new luxury sedan, when “Morpheus” has an unsuspecting couple a startling choice: Go ahead and take blue key, you return to the luxury you know. Take the red key, and you’ll never look at luxury the same again. He then
Laurence_Fishburne-Kia_K900-super_bowl_ad_2014takes them to get a ride in Kia’s all-new flagship K900 sedan, first revealed at the 2014 L . A . Auto Show. Kia’s first true luxury sedan, the 2015 Kia K900 is really a sibling to the Hyundai Genesis, shares its 311-horsepower/3.8-liter V-6 engine, as well as a 420-horsepower/5.-liter V-8 engine mated for an eight-speed transmission. The 2015 Kia K900 is expected to begin at $59,500, not including destination charges, whenever it arrives in dealerships later this year.
Moving more in the mainstream segment, Ford opened the game with back-to-back commercials featuring James Franco and Rob Riggle and a plane and a tiger to promote the Ford Fusion Hybrid. The commercial two-fer was designed to draw attention to the Ford Fusion Hybrid’s excellent 47mpg city/highway fuel economy, which is #NearlyDouble that of other cars, while its starting price of about $27,000 is quite comparable to its competitors.
Hyundai used its Super Bowl airtime to promote its Elantra and Genesis sedans. One commercial called “Be Nice,” showed Johnny Galecki from The Big Bang Theory trying to woo a fellow Elantra driver and includes a cameo by comedian Richard Lewis. Underhood, the 2014 Hyundai Elantra is powered by a 145-horsepower/1.8-liter four-cylinder engine with six-speed automatic promising an EPA estimated 28 city/38 highway mpg when equipped with 15- or 16-inch wheels. The Elantra Sedan Sport with 173-horsepower/2.-liter GDI engine and six-speed automatic transmission achieves an EPA estimated 24 city/35 highway mpg. The new-for-2014 Hyundai Elantra starts at $*, 17 as well as the Hyundai Sport model starts at $21,700* (*with manual transmission and never including delivery fees).
Hyundai_Genesis-Super_Bowl_Ad_2014The second Hyundai ad, called “Dad’s Sixth Sense” showed a father repeatedly keeping his son out of danger before finally teaching him to drive in a Genesis with automatic emergency braking. The base-level 2014 Hyundai Genesis is powered by 333-horsepower/3.8-liter V-6 engine and starts at $34,200*; those craving more performance can improve to the 429-horsepower/5.-liter V-8 R-Spec edition starting at $46,800* (*not including $895 delivery fees). All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, including the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and 5 years of complimentary Roadside Assistance.
Terry_Crews_and_Muppets-Toyota_HighlanderThe Muppets took NFL player Terry Crews to get a ride inside a 2014 Toyota Highlander to exhibit there’s #NoRoomForBoring in Toyota’s popular minivan. Underhood, the Highlander is powered by a selection of fuel-efficient 185-horsepower/2.7-liter four-cylinder engine starting at $29,215* or possibly a more powerful 270-horsepower/3.5-liter V-6 starting at $32,740* (*both of these are mated to six-speed automatic transmissions); a V-6-powered Hybrid Synergy Drive model matched to some eCVT and starting at $47,300* will be available later this current year (*pricing does not include $860 delivery fees). Inside, the Highlander offers three rows of flexible seating and cargo options that allow room for up to eight passengers with 13.8 cubic feet of storage behind the third row, or seating for a couple of with a whopping 83.2 cubic feet behind the 1st row. The Super Bowl ad celebrates the 2014 Toyota Highlander launch in addition to the arrival from the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” to theaters in March 21, 2014.
Chevrolet_Purple_DonationIn an emotional 60-second spot in the first quarter of Super Bowl XLVIII, Chevrolet aired an ad which has a Silverado pickup truck called “Life,” showing support for World Cancer Day on Tuesday, February 4, 2014, and celebrating cancer survivors and people who support them. Through its Purple Roads initiative, Chevrolet has committed up to $1 million to help ensure cancer patients and their families have access to needed services like transportation both to and from cancer treatment or a free place to stay while receiving treatment away from home.
honda-bruce_willis_hugfestBruce Willis showed he can do more than blow up buildings and crash cars in Honda’s Big Game commercial. Instead, in the commercial called #Hugfest, Willis urged watchers to hug nearby friends and family — while he hugged comic actor Fred Armisen and talked about Honda’s excellent safety ratings. In the event you didn’t know, Honda’s Accord sedan and coupe, Civic sedan, and Odyssey minivan, and Acura’s RLX sedan and MDX sport-utility vehicle have earned the highest safety ratings from the Insurance Institute for Highway Safety. If you’re not near the people who matter the most to you, send them this link to allow them to have a special hug from Bruce Willis and Honda.
volkswagen-engineer-gets-his-rainbowIn Volkswagen’s humorous game day commercial, a father tells his daughter that every time a Volkswagen hits 100,000 miles, a German engineer gets his wings. 000 miles, and because so many Volkswagens have gone that distance, their wings sprout out at most inopportune moments — causing engineers to be blown away during wind tunnel testing, or slapped by a stylish woman in a elevator, the automaker claims to have the most cars on the road with over 100. In the end, the skeptical daughter proposes her very own theory on what happens when they go beyond 200,000 miles. We hope it smells like Skittles?, although you probably don’t wish to see?
Bob_Dylan_Chrysler_Super_Bowl_Ad_2014And finally, Chrysler asked; “Is there anything more American than America? ” In a two-minute commercial at the outset of the second half, Chrysler promoted all things American, but especially our cars. Bob Dylan stole the show with his voiceover, saying When it’s made here, it’s made with the thing you can’t import from anywhere else, American pride.… Let Germany brew your beer. Let Switzerland make your watch. Let Asia assemble your phone. WE will develop your car. Amen.
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